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Electronic Cigarette Market

Electronic Cigarette Market

Electronic Cigarette Market Global Industry Assessment & Forecast

Number Of Pages # Pages:


Base Year:



May - 2022



Report Code:


Segments Covered
  • By Product Type Disposable, Rechargeable, Modular
  • By Flavor Tobacco, Botanical, Fruit, Sweet, Beverage, Others
  • By Distribution Channel Specialist E-Cig Shops, Online, Supermarkets, Tobacconist, Others
  • By Region North America, Europe, Asia Pacific, Latin America, Middle East & Africa
Forecast YearsForecast Years: 2022 - 2028
Historical YearsHistorical Years: 2016 - 2021
Revenue 2021Revenue 2021: USD 17.46 Billion
Revenue 2028: USD 43.65 Billion
Revenue CAGR (2022 - 2028): 16.5%
Fastest Growing Region (2022 - 2028) Asia Pacific
Largest Region (2021): North America
Customization Offered
  • Cross-segment Market Size and Analysis for Mentioned Segments
  • Additional Company Profiles (Upto 5 With No Cost)
  • Additional Countries (Apart From Mentioned Countries)
  • Country/Region-specific Report
  • Go To Market Strategy
  • Region Specific Market Dynamics
  • Region Level Market Share
  • Import Export Analysis
  • Production Analysis
  • Others Request Customization Speak To Analyst

Market Synopsis:

The Global Electronic Cigarette Market is valued at USD 17.46 Billion in the year 2021 and is projected to reach a value of USD 43.65 Billion by the year 2028. The Global Market is forecasted to grow exhibiting a Compound Annual Growth Rate (CAGR) of 16.5% over the forecast period.

Electronic Cigarette Market Size, 2021 To 2028 (USD Billion)

Electronic Cigarettes are battery-powered electronic cigarettes that are less hazardous than regular cigarettes. These cigarettes, also known as e-cigs, e-vaping devices, and vape pens. They are made up of three primary components: a heating coil, a battery, and an e-liquid cartridge. These components aid in the delivery of vaporized nicotine or flavored solutions to consumers. Electronic Cigarettes are becoming more popular, particularly among young adults and teenagers, as people become more aware of the dangers of traditional tobacco-based cigarettes.

Consumers' willingness to quit smoking tobacco products, along with their perception of e-cigarettes as a safer alternative to regular cigarettes, has resulted in rising demand for these devices around the world. In accordance with this, producers are offering new-generation Electronic Cigarette with varying nicotine concentrations and the ability to refill the cartridge. The Electronic Cigarette Market is growing as a result of technological breakthroughs and new product innovations.

Moreover, changing customer preferences, an increase in the number of vape outlets, and the availability of these devices in a wide range of flavors and designs are driving market demand. Further, a wide range of flavors, including menthol, tobacco, fruits and nuts, and chocolate, are available on the market, attracting a significant number of customers. These flavors emit aromas when used in an e-cigarette or vape device. Furthermore, the lowering cost-effectiveness of these devices has enhanced customer acceptance and is expected to fuel the market growth during the forecast period.

Market Segmentation:

The Electronic Cigarette Market is segmented on the basis of Product Type, Flavor, and Distribution Channel. On the basis of Product Type, the market is segmented into Disposable, Rechargeable, and Modular. On the basis of Flavor, the market is segmented into Tobacco, Botanical, Fruit, Sweet, Beverage, and Others. On the basis of Distribution Channel, the market is categorized into Online, Specialist E-cig Shops, Supermarkets, Tobacconist, and Others.

Below tree is interactive. You can click the nodes to get more information.

Based on Product Type-

The modular devices segment is expected to grow at a rapid pace throughout the forecast period. The primary demand driver is that these gadgets provide extensive customization choices for combining various features and parts. Depending on personal preferences, these parts and components vary the flavor and volume of vapor produced by the device. Vaping events such as vape conferences and competitions are held on a regular basis throughout North America, boosting demand for modular devices in the region.

Based on Distribution Channel-

The internet segment is expected to grow at a rapid pace during the projected period. People are more likely to buy e-cigarettes and vape online because of the advantages of online marketplaces in terms of competitive cost, convenience, and access to a greater choice of items. Several online shopping websites selling e-cigarettes have emerged in the Asia Pacific region. The region has also seen an increase in demand for e-cigarette goods, which has encouraged vendors to offer e-cigarettes online.

North America is Expected to Have the Highest Market Share

North America is projected to acquire the largest market share with a share of 37.50%. The participation of youngsters in the use of these items has resulted in an increase in demand. Electronic Cigarettes account for the majority of tobacco products, and there are currently over 3,000 Electronic Cigarette varieties available in the US market, with new tastes being added every year. Nicotine-free e-liquids produce smoother vapes than other types. Furthermore, professional vapers who perform at various events and engage in chain vaping for practice see nicotine-free vaping as the finest alternative to traditional vaping in the regional market. The link of vaping/e-cigarettes with fashion appeal boosts Electronic Cigarette demand in North America.

Competitive Landscape:

Key players operating in the Global Electronic Cigarette Market include- Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, Nicotek LLC, Njoy Inc., Philip Morris International Inc., Reynolds American Inc., VMR Flavors LLC and others.

Segmentation of the Global Electronic Cigarette Market:

Parameter Details
Segments Covered
  • Product Type (Disposable, Rechargeable, Modular)
  • Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, Others)
  • Distribution Channel (Specialist E-Cig Shops, Online, Supermarkets, Tobacconist, Others)
  • Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa)
Regions & Countries Covered
  • North America - (U.S., Canada, Mexico)
  • Europe - (U.K., France, Germany, Italy, Spain, Rest Of Europe)
  • Asia Pacific - (China, Japan, India, South Korea, South East Asia, Rest Of Asia Pacific)
  • Latin America - (Brazil, Argentina, Rest Of Latin America)
  • Middle East & Africa - (GCC Countries, South Africa, Rest Of Middle East & Africa)
Companies Covered
  • Altria Group
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco
  • Nicotek LLC
  • Njoy Inc.
  • Philip Morris International Inc.
  • Reynolds American Inc.
  • VMR Flavors LLC
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Frequently Asked Question
  • The global Electronic Cigarette valued at USD 17.46 Billion in 2020 and is expected to reach USD 43.65 Billion in 2028 growing at a CAGR of 16.5%.

  • The prominent players in the market are Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, Nicotek LLC, Njoy Inc., Philip Morris International Inc., Reynolds American Inc., VMR Flavors LLC.

  • The market is project to grow at a CAGR of 16.5% between 2021 and 2028.

  • The driving factors of the Electronic Cigarette include

    • Technological advances in e-cigarette technology

  • North America was the leading regional segment of the Electronic Cigarette in 2020.