Market Snapshot

Electronic Cigarette Market Forecast Year:	2022 - 2028
Electronic Cigarette Market Historical Year:	2016 - 2021
Electronic Cigarette Market 2021:	USD 17.46 Billion
Electronic Cigarette Projected Market 2028:	USD 43.65 Billion
Electronic Cigarette Market CAGR:	16.5%
Fastest Growing Region:	Asia Pacific
Largest Region:	North America

Market Synopsis:

The Global Electronic Cigarette Market is valued at USD 17.46 Billion in the year 2021 and is projected to reach a value of USD 43.65 Billion by the year 2028. The Global Market is forecasted to grow exhibiting a Compound Annual Growth Rate (CAGR) of 16.5% over the forecast period.

Electronic Cigarettes are battery-powered electronic cigarettes that are less hazardous than regular cigarettes. These cigarettes, also known as e-cigs, e-vaping devices, and vape pens. They are made up of three primary components: a heating coil, a battery, and an e-liquid cartridge. These components aid in the delivery of vaporized nicotine or flavored solutions to consumers. Electronic Cigarettes are becoming more popular, particularly among young adults and teenagers, as people become more aware of the dangers of traditional tobacco-based cigarettes.

Consumers' willingness to quit smoking tobacco products, along with their perception of e-cigarettes as a safer alternative to regular cigarettes, has resulted in rising demand for these devices around the world. In accordance with this, producers are offering new-generation Electronic Cigarette with varying nicotine concentrations and the ability to refill the cartridge. The Electronic Cigarette Market is growing as a result of technological breakthroughs and new product innovations.

Moreover, changing customer preferences, an increase in the number of vape outlets, and the availability of these devices in a wide range of flavors and designs are driving market demand. Further, a wide range of flavors, including menthol, tobacco, fruits and nuts, and chocolate, are available on the market, attracting a significant number of customers. These flavors emit aromas when used in an e-cigarette or vape device. Furthermore, the lowering cost-effectiveness of these devices has enhanced customer acceptance and is expected to fuel the market growth during the forecast period.

Parameter	Details
Market Size Provided for Years	2016-2028
Base Year	2021
Historic Years	2016-2020
Forecast Years	2022-2028
Segments Covered	Product Type Disposable Rechargeable Modular Flavor Tobacco Botanical Fruit Sweet Beverage Others Distribution Channel Specialist E-Cig Shops Online Supermarkets Tobacconist Others Region North America Europe Asia Pacific Latin America Middle East & Africa
Region & Counties Covered	North America U.S. Canada Mexico Europe U.K France Germany Italy Spain Rest Of Europe Asia Pacific China Japan India South Korea South East Asia Rest Of Asia Pacific Latin America Brazil Argentina Rest Of Latin America Middle East & Africa GCC Cuntries South Africa Rest Of Middle East & Africa
Companies Covered	Altria Group British American Tobacco Imperial Brands International Vapor Group Japan Tobacco Nicotek LLC Njoy Inc. Philip Morris International Inc. Reynolds American Inc. VMR Flavors LLC
Report Coverage	Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, technology landscape, patent analysis, market attractiveness analysis by segments and North America, company market share analysis, and COVID-19 impact analysis

Market Segmentation:

The Electronic Cigarette Market is segmented on the basis of Product Type, Flavor, and Distribution Channel. On the basis of Product Type, the market is segmented into Disposable, Rechargeable, and Modular. On the basis of Flavor, the market is segmented into Tobacco, Botanical, Fruit, Sweet, Beverage, and Others. On the basis of Distribution Channel, the market is categorized into Online, Specialist E-cig Shops, Supermarkets, Tobacconist, and Others.

Based on Product Type-

The modular devices segment is expected to grow at a rapid pace throughout the forecast period. The primary demand driver is that these gadgets provide extensive customization choices for combining various features and parts. Depending on personal preferences, these parts and components vary the flavor and volume of vapor produced by the device. Vaping events such as vape conferences and competitions are held on a regular basis throughout North America, boosting demand for modular devices in the region.

Based on Distribution Channel-

The internet segment is expected to grow at a rapid pace during the projected period. People are more likely to buy e-cigarettes and vape online because of the advantages of online marketplaces in terms of competitive cost, convenience, and access to a greater choice of items. Several online shopping websites selling e-cigarettes have emerged in the Asia Pacific region. The region has also seen an increase in demand for e-cigarette goods, which has encouraged vendors to offer e-cigarettes online.

North America is Expected to Have the Highest Market Share

North America is projected to acquire the largest market share with a share of 37.50%. The participation of youngsters in the use of these items has resulted in an increase in demand. Electronic Cigarettes account for the majority of tobacco products, and there are currently over 3,000 Electronic Cigarette varieties available in the US market, with new tastes being added every year. Nicotine-free e-liquids produce smoother vapes than other types. Furthermore, professional vapers who perform at various events and engage in chain vaping for practice see nicotine-free vaping as the finest alternative to traditional vaping in the regional market. The link of vaping/e-cigarettes with fashion appeal boosts Electronic Cigarette demand in North America.

Competitive Landscape:

Key players operating in the Global Electronic Cigarette Market include- Altria Group, British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco, Nicotek LLC, Njoy Inc., Philip Morris International Inc., Reynolds American Inc., VMR Flavors LLC and others.

Segmentation of the Global Electronic Cigarette Market:

• Product Type
  • Disposable
  • Rechargeable
  • Modular

• Flavor
  • Tobacco
  • Botanical
  • Fruit
  • Sweet
  • Beverage
  • Others

• Distribution Channel
  • Specialist E-Cig Shops
  • Online
  • Supermarkets
  • Tobacconist
  • Others

• Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa