Crowdfunding Market

Market Synopsis:

The global Crowdfunding market is valued at USD 17.39 Billion in 2021 and is projected to reach a value of USD 43.48 Billion by 2028 at a CAGR of 16.40% over the forecast period.

Crowdfunding comprises obtaining a large number of little donations from an unidentified group of people known as the crowd. Crowdfunding sites could act as go-betweens for contributors and charities. This intermediary could use a variety of marketing strategies to sway the potential donors decision. As a result, its vital to seek for the influencing variables used to generate funds on Crowdfunding platforms such as social networking sites. Social media platforms serve as free promotion resources for Crowdfunding organizations seeking to reach a global audience. It has made it easier for businesses to conduct pre-sales and marketing for their products. As a result, active Crowdfunding campaigns on social media are expected to drive the Crowdfunding markets growth in the coming years. Factors such as rising internet and smartphone usage, as well as the growing popularity of the P2P Crowdfunding business model, are presenting considerable growth potential for Crowdfunding manufacturers. Technology campaigns can also raise funds through Crowdfunding.

Crowdfunding campaigns can be used to encourage market expansion through crowdsourcing. There was less engagement with customers in prior product launch methods and other marketing qualities. Crowdfunding campaigns, on the other hand, have entirely changed this scenario by allowing entrepreneurs to meet their customers or analyze the products success before launch.

Market Segmentation:

The Crowdfunding market is segmented on the basis of Product Type and End-User Application. On the basis of Product Type, the market is divided into Reward-based Crowdfunding, Equity Crowdfunding, Donation and Others. On the basis of End-User Application, the market is divided into Cultural Sector, Technology, Product, Healthcare and Other.

Based on Product Type

When a company (typically a start-up) raises pre-seed and seed capital through an online platform, it provides investors with a gift or "perk" in exchange for their financial contribution. Pre-sales are transactions in which individuals, projects, or businesses raise funds from bankers in exchange for a non-monetary reward. This enables businesses to engage with and build on an existing network and solicitation that can later be leveraged. This type of Crowdfunding is typically appropriate for start-ups or a single project.

Based on End-user

The markets increasing competition is forcing vendors to invest in advanced technologies such as AI in order to provide better solutions to customers and gain a competitive advantage. Some vendors are collaborating with other market participants to increase their market presence. Healthcare professionals are working all over the world to combat the recent COVID-19 epidemic. Countries actively use Crowdfunding platforms to raise funds for themselves in order to combat the spread and impact of the pandemic.

Europe Holds the Largest Market Share in Terms of Revenue

Europe has the highest revenue share of 43.50% in 2021. Due to an increasing number of nations in the region enacting Crowdfunding rules, the European Crowdfunding market share and growth are likely to expand. According to reports, European Union governments are also working to establish legislation that will allow Crowdfunding platforms in the region to operate beyond EU regions. The European Investment bank coupled the benefits of a long-term loan with a payment model depending on the borrowers success with the support of the Crowdfunding platform. The bank used this methodology to target enterprises in the fields of biotechnology and life sciences, software and information and communications technology (ICT), engineering and automation, and renewables and clean technology that had over 3,000 employees.

Competitive Landscape:

Key players operating in the global Crowdfunding Market include Kickstarter PBC.

Segmentation of Crowdfunding Market: