Active, Smart and Intelligent Packaging Market

Active, Smart and Intelligent Packaging Market: By Product Type, Application, and Region

Market Synopsis:

The global Active, Smart and Intelligent Packaging Market is valued at USD 27.19 Billion in 2024 and is projected to reach a value of USD 90.69 Billion by 2035 at a CAGR (Compound Annual Growth Rate) of 11.58% between 2025 and 2035. Active packaging is a technology where the packaging has been designed to interact with the product to protect, preserve and enhance it. It is an intelligent package that performs its function only at certain desired conditions or when triggered by a specific event/environment or a consumers action. On the other hand, intelligent packaging involves a combination of microchips, antennas & sensors which are used for communication between the consumer and the products they have bought from market. The information shared between consumer & the product can be about how fresh it actually is, temperature validation of product inside as well as outside etc.

Changing Consumers’ Lifestyle and Growing Focus on Environment Friendly Packing to Drive Growth of Active, Smart and Intelligent Packaging Market

The world is becoming increasingly aware of the problem of waste. Food waste in particular is currently responsible for 1.3 billion tons or roughly one third of total global food production and represents a high cost for both society and the environment. Consumers are becoming more concerned about packaging being environmentally friendly in order to be able to reduce this heavy impact on the environment called green effect. Moreover, low-carbon footprint products find increased demand because consumers nowadays want to reduce their carbon footprint in their daily lives by purchasing sustainable products which constitute an opportunity for the companies to develop new environmentally conscious packaging designs.

Though, changing life styles have changed human activities too leaving its marks on peoples daily routines. As a consequence, people have less time for cooking and preparing food at home which has resulted in the upsurge of fast-food chains worldwide.

Market Segmentation:

The global Active, Smart and Intelligent Packaging market is segmented into active packaging type (gas scavengers/emitters, moisture scavengers, microwave susceptors, and other active packaging technologies ), active packaging end-user vertical (food, beverages and other end-user industries), intelligent packaging type (coding and markings, antenna (RFID & NFC), sensors & output devices, other intelligent packaging technologies), intelligent packaging end-user industry (food, beverage, pharmaceuticals, industrial, logistics and other end-user industries) and region.

By Application, Food and Beverage Industry to Dominate the Active, Smart and Intelligent Packaging Market

The food and beverage industry has been identified as the leading end-user market for smart packaging. The wide variety of product assortment in the sector along with increasing consumer awareness regarding healthy eating are among key factors driving demand for Active, Smart and Intelligent Packaging applications. In addition, the growing emphasis on freshness by producing healthier products is fueling adoption of these packages across several segments including dairy, meat & poultry, confectionery, beverages etc., thus making them a preferred choice over traditional packaging to deliver safe and hygienic products.

By Type, Advanced Packaging to Hold more than 50% of the Global Active, Smart and Intelligent Packaging Market

The Active, Smart and Intelligent Packaging market has been segmented on the basis of technology into advanced packaging. Wherein, the advanced packaging is projected to dominate the market by accounting for a share exceeding 50% of the overall revenue during forecast period 2023-2035. This growth can be credited to increasing consumer awareness regarding environmental protection and demand for sustainable products across several industries including food & beverages, personal & cosmetics, healthcare & pharmaceuticals etc., thus accelerating adoption of these technologies in various applications such as food safety sensors that detect adulteration in product quality or freshness indicator labels that inform about deteriorating shelf life.

North America is the Largest Market for Active, Smart and Intelligent Packaging

i. Active, Smart and Intelligent Packaging are the purview of this region due to several reasons. The market is primarily driven by government compliance regulations, which are stringent in nature. For instance, use of hazardous chemicals or drugs has been regulated in North America since 20th century. Moreover, it is also a mature market for pharma products resulting into consumers demanding quality assurance at each stage of product life cycle limiting further growth opportunities for manufacturers over here.

ii. Second most important reason behind rapid rise of demand for Active, Smart and Intelligent Packaging in North America is increasing applications in food & beverages industry with regard to safety issues faced today on account of microbial contamination. This makes it an essential requirement from both consumers as well as companies’ standpoint.

iii. Growing number of companies worldwide are coming up with new product development initiatives to improve the existing packaging techniques over here so as to meet consumer demands. This also includes growing emphasis on R&D facilities & human resource capacity at multinational level which further stimulates demand for Active, Smart and Intelligent Packaging in this region.

Key Players:

Some of the key players in the global Active, Smart and Intelligent Packaging market are Sealed Air Corporation (U.S.), Multisorb Technologies (U.S.), Ball Corporation (U.S.); Amcor limited (Australia), Sysco Corporation (U.S.), Timestrip PLC (U.K.), Paksense Incorporated (U.S.), M&G USA Corporation, and Eastman Chemical Company

The Active, Smart and Intelligent Packaging is Segmented as Follows: