Vantage Market Research Helped a Global Automotive Cables, and Wire Manufacturers Find New Revenue Opportunities in the Automotive Cables Business

Problem Statement

The client wants to expand its business for different cable types such as CAN, CAN-FD, Ethernet, LVDS/HSD and others across applications such as Powertrain, Body Control& Comfort, Infotainment and Communication, and Safety and ADAS among others.


VMR helped the automotive cables client to identify top downstream buyers and provided a comprehensive analysis that included the purchase behaviour of major automotive manufacturers. Moreover, insights on sourcing strategy analysis, along with a detailed distributor list, were also provided to the client. To categorize enhanced income opportunities, VMR assisted the client in understanding key trends in the automotive industry. The extensive analysis and key information delivered by VMR created a huge revenue impact for the client.

Revenue Changes

The detailed analysis of Automotive Cables across categories provided by VMR to the Automotive Cables manufacturer helped the client in expanding its manufacturing for CAN-FD, Ethernet, LVDS/HSD and others. The client expanded its application categories and started supplying the cables directly to the automobile manufacturers.